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| The Dial Family began supplying petroleum
products in Aztec, New Mexico in 1926 when Cecil Dial became a
commissioned agent for Conoco. His son, Robert R. "Buster"
Dial, succeeded him in the business. Dial Oil is now a third generation
family business being operated by Buster’s sons, Ron and Dick. The
company has grown from a one-man operation in Aztec to an employer of
more than 200 people covering a four-state area. |
| Dial Oil provides gasoline, diesel fuel, and
lubricants to customers in the fields of government, oil field servicing
and production, agriculture, construction, utilities, and mining, among
others. Products are dispatched by the company’s fleet of trucks from
their transportation and bulk oil packaging facility in Bloomfield. Dial
Oil has expanded its ability to deliver quality products while
maintaining an emphasis on customer service with the addition of three
new locations in Albuquerque, southwestern Colorado and south central
New Mexico. |
| The company moved into retail sales in 1985
with the opening of its first Sundial convenience store in Bloomfield,
New Mexico. Since that time, eleven more Sundial stores have been opened
in Aztec, Farmington, Kirtland, La Plata, Chama, Dove Creek, Colorado,
and the newest unit between Aztec and Bloomfield. Dial Oil provides
24-hour commercial fuel service on account at most of these locations
using a CFN CARDLOCK credit card system. In addition to its own
convenience stores, Dial also sells petroleum products to more than
thirty dealers in New Mexico, Colorado and Arizona who operate their own
retail facilities. |
| Dial Oil Company looks forward to growing with
it's customers in the new millennium and to continuing it's role in
providing premium products and service to its customers. |
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